Generation Bold joins BizTalkRadio on February 28th.
Are you missing the most lucrative consumer market in U.S. history?
You are if you don't go Bold!
Generation Bold radio, hosted by Adriane Berg, taps into the hidden and overt needs and desires of leading-edge baby boomers – our most educated and affluent demographic.
¬ 78 million baby boomers
¬ 84% of all leisure travel expenditures
¬ $114 billion spent annually on cosmetics and anti- aging products
And don't forget the bank of grandma! According to GrandBoomers.com, our 56 million U.S. grandparents spend $27.5 billion dollars annually on their grandchildren, and 72.2% wish they could spend more.
The boomer caregiver market is so lucrative that Bank Rate Monitor purchased www.caregiver.com for $54 million in 2014. Half of all 60 year olds have at least one living parent.
About our Host:
Adriane Berg is a recognized leader in Boomer and mature marketing, considered the “The Fountain of Truth" for her generation. Issues of aging parents, ailing spouses, renewed life purpose, voluntourism, world travel, lifelong education, age-tech, pets, sexuality, spirituality and healthcare just scratch the surface of her compelling content. She is a New York Time Age Beat Fellow and a prolific writer on the boomer generation.
Adriane Berg is founder of the renowned business development company Generation Bold, considered one of the top 10 marketing companies to the mature demographic. Adriane will voice ads that sell. She is a master at getting direct response from radio advertising. Don't miss the opportunity to sponsor a show where the host wants the audience to benefit from your products and services and delivers your message with sincerity.